Episode 39.#CEO How to build a 600X sales multiplier with Angelo Santoro

Never miss a new episode: https://sendfox.com/lp/mnyll3Imagine having a 600X multiplier for a sale: selling once, but having 600 deals come out of the sale. That can be the power of a successful channel partner strategy - and is the dream of many B2B tech executives I speak to. But getting a successful channel partner strategy off the ground is really hard. This is the topic I discussed with Angelo Santoro, the founder and the CEO of Energis.Cloud. Tune in to learn: - How to scale a complex B2B company internationally through channel partners- The difference between real and fake partners (and why partner qualification is key) - How do you get from signing a partner deal to them actually starting to sell for you?Packed with practical insights built over the years, this episode is a must-listen for anyone considering selling via channel partners. Energis.Cloud: https://www.energis.cloud/ Angelo Santoro’s LinkedIn: https://www.linkedin.com/in/angelo-santoro-46b8007/

Om Podcasten

Welcome to the Full-Funnel B2B marketing podcast hosted by Andrei Zinkevich and Vladimir Blagojevic from FullFunnel.io. Every week with B2B marketing professionals we dive deeply into topics as a B2B marketing strategy, full-funnel marketing, demand generation, lead nurturing, sales and marketing alignment, sales and marketing automation, content marketing and account-based marketing (ABM). Our goal is to share proven advice with B2B marketers & foundersof tech companies to increase their sales pipeline, scale revenue, and customer growth.Learn more about full-funnel b2b marketing here: https://fullfunnel.io