Episode 40. Winning hearts of clients in the digital era with Steven Van Belleghem

Never miss a new episode: https://sendfox.com/lp/mnyll3Steven is an expert in customer experience in a digital world and an entrepreneur. He is a co-founder of the inspiration firm Nexxworks and the co-founder of content creation company Snackbytes.Steven gave about 1.000 keynote speeches about customer relationships in more than 40 countries and wrote four bestselling books. His recent book 'Customers the day after tomorrow. When Digital Becomes Human" received the award of 'Best Marketing Book of 2015'. Over 130.000 copies of his books were sold.In this episode, you'll learn:- What's broken in modern digital customer relationship processes- Digital convenience checklist and the warning signs that your business is in trouble- Four pillars for creating an irresistible offer and win the hearts of your clients- How to conquer commoditized insurance marketing by listening to your customers and refining your sales offer- 2 SaaS companies that nailed the client success processLinkedIn: https://www.linkedin.com/in/stevenvanbelleghemWebsite: https://www.stevenvanbelleghem.com/CS stack Steven likes: Hellocustomer - https://www.hellocustomer.com/en/, Showpad - https://www.showpad.com/

Om Podcasten

Welcome to the Full-Funnel B2B marketing podcast hosted by Andrei Zinkevich and Vladimir Blagojevic from FullFunnel.io. Every week with B2B marketing professionals we dive deeply into topics as a B2B marketing strategy, full-funnel marketing, demand generation, lead nurturing, sales and marketing alignment, sales and marketing automation, content marketing and account-based marketing (ABM). Our goal is to share proven advice with B2B marketers & foundersof tech companies to increase their sales pipeline, scale revenue, and customer growth.Learn more about full-funnel b2b marketing here: https://fullfunnel.io