Episode 54: Creative ABM and demand generation campaigns with Carrina Ekvall

Never miss a new episode: https://sendfox.com/lp/mnyll3In the era of automated generic outreach, fresh and creative direct mail campaigns stand out. That was the topic I had a chat about with Carrina Ekvall, who’s running Epicor Software’s field demand marketing team for Americas. Tune in to learn: - About creative campaigns that work in niche industries like manufacturing - How to work with sales to make sure campaigns are impacting revenue - How to develop a revenue-driven strategy for a complex tech solution You can get in touch with Carrina via LinkedIn: https://www.linkedin.com/in/carrinaekvall/

Om Podcasten

Welcome to the Full-Funnel B2B marketing podcast hosted by Andrei Zinkevich and Vladimir Blagojevic from FullFunnel.io. Every week with B2B marketing professionals we dive deeply into topics as a B2B marketing strategy, full-funnel marketing, demand generation, lead nurturing, sales and marketing alignment, sales and marketing automation, content marketing and account-based marketing (ABM). Our goal is to share proven advice with B2B marketers & foundersof tech companies to increase their sales pipeline, scale revenue, and customer growth.Learn more about full-funnel b2b marketing here: https://fullfunnel.io