Episode 62: Reducing customer friction at every stage of the funnel with Darrell Alfonso
Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnelI see that many B2B companies still follow obsolete marketing tactics like:1. Inquiry form that doesn't book a meeting with your sales rep2. 8-fields contact form to sign up for the webinar or download an ebook3. Endless sales qualification4. Fake urgency5. Subscribers and contacts that are presented as SQLAll of these create customer friction at every stage of the funnel and lead to missed opportunities.With Darrell we discussed: -The typical customer friction points the majority of B2B orgs have, and how to discover them- How to change the sales-centric mindset of executives?- How to build a master marketing ops dashboard that aligns marketing, sales and executives?- How to measure marketing improvements in B2B companies with long sales cycles?- The right metrics to measure marketing performanceRESOURCESDarrell on LinkedIn: https://www.linkedin.com/in/darrellalfonso/Marketing Operations Course: https://www.martechalliance.com/training-courses/elearning-marketing-operations