Episode 64: Telling a story that gets you acquired with Parry Headrick
Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnelThree deadly misconceptions about PR:🚫 PR is about which reporters you know𝙏𝙝𝙚 𝙩𝙧𝙪𝙩𝙝: Everyone has access to the same lists of reporters.🚫 PR needs a relentless bulldog who'll plow reporters' inboxes till he gets you published𝙏𝙝𝙚 𝙩𝙧𝙪𝙩𝙝: There are 7 PR people for each reporter. Volume approach is doomed.🚫 All you need is a creative storyteller to get you coverage𝙏𝙝𝙚 𝙩𝙧𝙪𝙩𝙝: PR isn’t magic. It can’t fix a weak brand.And it can’t make reporters write about your company if the story’s weak.But a PR can take a great story and help:✔️ Position your brand as a natural choice to your clients✔️ Shorten sales cycles✔️ Attract great talent...and even build a momentum that gets you acquired.This is the topic I had a pleasure to discuss with Parry Headrick, who spent the last 20 years growing some of the hottest PR agencies across the US.Tune in to learn:🧐 What to do if you have an unsexy B2B product in a boring industry🧐 How to create a compelling story that makes your customer the hero, your competitors irrelevant, and creates urgency to act🧐 How to uncover the sweet data your company is sitting on and package it up for the press🧐 How to reach out to FEWER reporters while getting MORE of them to pick up your story🧐 How to create a minimal viable PR program that doesn't cost you a dimeIf you want to know more about PR that works in 2021, you definitely need to check this interview out.Learn more about PR and Parry at:Parry on LinkedIn: https://www.linkedin.com/in/parryheadrickWebsite: https://cracklepr.com/