Episode 67: Landing enterprise deals that get you acquired with Bastiaan Deblieck

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel"At a certain moment, we had monthly acquisition offers". This is quite a feat for a B2B company like Tenforce, active in a narrow B2B niche. What made them stand out? The fact that they landed some of the biggest chemical manufacturing companies as clients. Tune in to listen to Bastiaan Deblick sharing his key lessons in enterprise sales and marketing: - How to run 1-1 personalized campaigns to engage your target accounts - How do you address the roles in target accounts- 3 approaches to get attention of buyers busy running factory operations (and not hanging on social media)- How to personalize the content and make your stories relevant to your buyers' specific situation (even when you're dealing with a complex world of manufacturing processes)Bastiaan on LinkedIn: https://www.linkedin.com/in/bastiaandeblieck/

Om Podcasten

Welcome to the Full-Funnel B2B marketing podcast hosted by Andrei Zinkevich and Vladimir Blagojevic from FullFunnel.io. Every week with B2B marketing professionals we dive deeply into topics as a B2B marketing strategy, full-funnel marketing, demand generation, lead nurturing, sales and marketing alignment, sales and marketing automation, content marketing and account-based marketing (ABM). Our goal is to share proven advice with B2B marketers & foundersof tech companies to increase their sales pipeline, scale revenue, and customer growth.Learn more about full-funnel b2b marketing here: https://fullfunnel.io