Episode 99: Sales in ABM: Results and live case study with Jim Kanichirayil

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnelJoin me and Jim Kanichirayil sharing a live case study of account-based sales including:- Results from implementing full-funnel ABM in sales- How sales people can leverage ABM on LinkedIn framework- ​How marketing can involve sales in demand generationResources:Video overview of Jim’s process: https://youtu.be/6eMa-xTgdWEJim on LinkedIn: https://www.linkedin.com/in/drjimk/On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/Full-Funnel Marketing Content Hub: https://fullfunnel.io/blogJoin our community for B2B marketers - The Trenches: https://trenches.community/Upcoming events: https://lu.ma/fullfunnel/events

Om Podcasten

Welcome to the Full-Funnel B2B marketing podcast hosted by Andrei Zinkevich and Vladimir Blagojevic from FullFunnel.io. Every week with B2B marketing professionals we dive deeply into topics as a B2B marketing strategy, full-funnel marketing, demand generation, lead nurturing, sales and marketing alignment, sales and marketing automation, content marketing and account-based marketing (ABM). Our goal is to share proven advice with B2B marketers & foundersof tech companies to increase their sales pipeline, scale revenue, and customer growth.Learn more about full-funnel b2b marketing here: https://fullfunnel.io