090 - Erik Sorenson - Understanding the Battle Being Waged Outside of the Hearing Health Clinic
Guest: Erik Sorenson - Co-Founder of HearWorks Title: Understanding the Battle Being Waged Outside of the Hearing Health Clinic Erik joins Dave on the podcast this week to share his backstory of his days owning and operating an ad agency, the path that led him to the world of hearing health, the key learnings of owning seven brick & mortar clinics, and the genesis of how and why HearWorks was created. The two discuss how today's hearing health patient journey begins outside of the clinic and talk through various patient acquisition and retention strategies that are becoming increasingly relevant in today's hearing health market. --- Send in a voice message: https://podcasters.spotify.com/pod/show/futureear/message