25. Futures Business, Pt. 2: Keeping Foresight Fresh (Live from IIEX NA 2022)

Adam and Jo dig deep into practical ways of applying foresight to business plans, fuelling the foresight momentum once it’s no longer the “exciting new thing” in the business, and how to leverage foresight to amplify timeless stories into relevant new world contexts.

Om Podcasten

Future Imagined is a new podcast created by Global Foresight Leaders to inspire curiosity about the future and the role we all play in shaping it. In a series of conversations, we speak with guests from within and outside of the CPG industry - from expert futurists to provocative innovators - exploring themes influencing the future. Copyright 2021 Mars Wrigley. All views are those of the podcast hosts and guests only and do not necessarily reflect the views of their employer(s).