Future Now 017 — Reimagining Food with Mark Bittman

IFTF executive director Marina Gorbis hosts a conversation with award-winning food journalist Mark Bittman about The Bittman Project, which seeks to create community kitchens serving affordable, sustainable food. Joining the discussion are Kenneth Bailey, co-founder of the Design Studio for Social Intervention; Jerry Davis, a sociologist and the Gilbert and Ruth Whitaker Professor of Business Administration at the University of Michigan; Douglas Rushkoff, writer and media theorist; and IFTF's Rebecca Shamash, a sociologist studying equitable enterprises. Together, they discuss the challenges of operating outside profit-driven systems, the importance of education around food, and the need for economic and political support to transform inequitable food and economic systems, and insights into building more equitable enterprises and food practices.

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Brought to you by the visionary minds at Institute for the Future, this captivating series delves deep into the ever-evolving landscapes of science, technology, and culture. In each episode, IFTF's distinguished researchers engage in riveting conversations with the world's most innovative scientists, engineers, trailblazers, and thought leaders, who are redefining the course of our collective future - here and now. In this season, "Future Now" shines a spotlight on the bold endeavors to revolutionize enterprise and business practices. Our gripping discussions explore the pursuit of more humane, inclusive, and equitable outcomes, providing you with an exclusive front-row seat to the breakthroughs that will define tomorrow.