Category Design with Dan Schultz

Ag Done Different Newsletter: https://agtechmarketinginsights.substack.com/"Reclaim Your Market Power: The Agribusiness Blueprint for Strategic Influence" : https://drive.google.com/file/d/1aO__6x2ze9QSe_e7jyWvCKJzh-4-I7yW/view?usp=drivesdkSchultz Collaborative: https://www.schultzcollaborative.com/As lead category designer at Schultz Collaborative, Dan Schultz helps agtech companies around the world design their category and think differently about how they commercialize their products.Dan is vehemently opposed to telling boring stories, sales pitches thoughtlessly read off spec sheets, oversold technobabble, undersold innovation, and venture money wasted on vanity marketing metrics. Dan helps companies stop droning on about incremental improvement and start building movements.He is the author of the weekly newsletter Ag Done Different. You can read his full weekly newsletter at agtechmarketinginsights.substack.com

Om Podcasten

This show explores the people, companies, and ideas shaping the future of the agriculture industry. Every week, Tim Hammerich talks to the farmers, founders, innovators and investors to share stories of agtech, sustainability, resiliency and the future of food. We believe innovation is an important part of the future of agriculture, and real change comes from collaboration between scientists, entrepreneurs and farmers. Lead with optimism, but also bring data! For more details on the guests featured on this show, visit the blog at www.FutureOfAgriculture.com.