15. Customer research is one of the most vital things you can do for success

Interview with Dave Seaton, Vice President of Service Level Transformation, at nThrive. Research your customers -- even if you think you already know them. They constantly change how they want to be contacted, how they want to be serviced and what is important to them. To learn more about Inbenta, go here: https://www.inbenta.com/en/

Om Podcasten

The "Future of Customer Service" podcast features interviews of Customer Support and Service leaders to understand how things work, best practices, and the future of support. Hear their perspective on challenges and opportunities. The podcast is specifically designed for Directors, Vice Presidents, CEOs, Support Leaders, Support Engineers and Chief Customer Officers. This podcast is hosted by Jordi Torras, and brought to you by Inbenta. https://www.inbenta.com