Dr. Jennifer Aaker and Naomi Bagdonas

Dr. Jennifer Aaker and Naomi Bagdonas of Stanford Graduate School of Business discuss their new book on humor and share how a bit of levity can make stories more engaging, memorable, and impactful. To learn more about Jennifer and Naomi, visit https://futureofstorytelling.org/story/jennifer-aaker-naomi-bagdonas-ep-20

Om Podcasten

The Future of StoryTelling (FoST) podcast is a series of conversations between FoST founder and CEO Charlie Melcher and some of the world’s brightest storytellers across a range of disciplines, focusing on how stories can help provoke positive and lasting change in the world. The Future of StoryTelling is a passionate community of people from the worlds of media, technology, and communications who explore how storytelling is evolving in the digital age.