Future of UX

#03 - Understanding strategic design

av Future of UX | Publicerades 11/16/2019

In this episode, I spoke with Martina Gobec, she is a strategic design manager at vertical in Copenhagen.

We talked about her journey from Visual design to experience design to ending up being a design manager. Martina shared her learning on this journey and how to think more strategically within the design process.

She shared her vision about the role of design in the future.

We also talked about the importance of ethics and sustainability in our future design process.

Find Martina Gobec:

Medium: https://medium.com/@martinagobec

Linkedin: https://www.linkedin.com/in/martinagobec/

Twitter: https://twitter.com/frecklem

Instagram:   https://www.instagram.com/freckle_m/


Her resources

McKInsey Business Value of Design report, Bud Cadell and his company Nobl, focusing on organisational design, Stop designing for yesterday(sdfy), Jane Fulton Suri, John Maeda, Benedict Evans, Jessica Walsh, Jon Kolko, UK Design Council,

Nathan Shedroff, Christina Wodtke, Julie Zhuo, Leisa Reichelt, Mike Monteiro

Om Podcasten

Welcome to „The Future of UX“ - a podcast brought by Adobe Creative Resident Patricia Reiners In every episode I am talking to leading UX/ UI Designers and digital pioners about the future and their way to benefit from new technologies . Always looking for answers about how we are going to design a great user experience in the future. We are living in an exciting time where Artificial Intelligence and machine learning are automating our workflows, augmented reality providing additional information and smart assistants like Amazon Alexa open up new ways of interfaces. Hear you in the future!