#104 The Future of Fashion UX: Metaverse, AI & Authenticity with Rachel Rosenson
In this episode of The Future of UX, I’m joined by Rachel Rosenson, a design leader at Zalando, to explore the intersection of fashion, innovation, and emerging technologies. From AI-driven fashion trends to the reality of the metaverse, Rachel shares her insights on what’s hype, what’s real, and how designers can shape the future of fashion e-commerce.✨ How Zalando’s innovation lab, The Studio, is shaping the next 3–5 years of fashion UX🛍️ The role of social commerce in fashion and what drives user inspiration🤖 How AI and automation are impacting fashion e-commerce and design workflows🎭 Why authenticity and storytelling are critical for designers in the AI era🌎 The real impact of the metaverse—hype vs. practical applications in fashion💡 The skills designers need to stay relevant in an evolving industryResources mentioned:Rachel's websitehttps://www.rachelrosenson.com/Find Rachel on Linkedin LinkedInReferences:Amy Webb @ Future Today InstituteJaron Lanier, fantastic author with incredible website designOther resources💻 ✨Waiting list for the AI Academy: 6-week Bootcamp to Learn How to Master AI as a Designer→Get notified when doors are opening again👉 0€ AI mini Training for Designers 👈→Learn 3 strategies to leverage gen AI as a designer in just 30 min💌 Newsletter→Free Weekly UX insights and updates: UX NewsletterWix Studio:https://www.wix.com/studioFind Patricia on Socials📸 Instagram @ux.patricia🎨 Linkedin Patricia Reiners🐦 Twitter @ux_Patricia📝 My UX Design Blog 🎥 Youtube