Michele Buckley from Gartner on large account buying trends
Michele Buckley is the Global Sales & Marketing Advisor for the Software and Tech Industry at Gartner. She shares details from her latest research on how buying decisions are getting made in large accounts for Software/Saas and Tech products. She talks about the increased complexity of buying, managing risk in our deals and the importance of leading with business outcomes in all of our customer interactions. Some excellent advice for anyone in this field.