Sales Effectiveness with George Bronten
Making the most of every opportunity is critical in B2B especially where opportunities involve serious investment of time and resources. George Bronten is a Sales Effectiveness Pioneer. We talk about George’s sales journey and how he came to realise the importance of both PROCESS and METHODOLOGY. We discuss why reps that have great results elsewhere might not achieve great results for you and what we can do to make sales performance far more predictable. George is the CEO and Founder of Membrain, the leading Sales Enablement CRM that enables B2B sales teams to execute their sales process, coach for higher results, and build predictable growth. https://www.membrain.com https://www.linkedin.com/in/georgebronten/