Why MoFu Matters: Can It Make or Break Your Sales or Management Career?
In this episode I am interviewed by Marcus Cauchi for The Inquisitor Podcast. Marcus and I share a passion for sales recruitment. Attracting top sales talent, and effective sales hiring and management is critical to our success as leaders. How can leaders become the type of manager top salespeople want to work for? I share some of the ups and downs of my career that ultimately shaped how I approached my work as a salesman, and as a sales and business leader. Marcus and I also delve deep into the all important MoFu (middle of the funnel) sales strategies with some real life examples and actual questions all salespeople should be asking their customers.