049: B2B companies navigate platforms and portals

Geoffrey Parker, Leonardo Serra, and Leonardo Weiss join host Liz Lugnier to discuss key considerations for the four main types of B2B platform: IP&S, IoT, Data Aggregation and Collaboration, and Marketplace. They tackle the difficulty of identifying a sound platform strategy, examine Platform Natives and Product to Platform models, and list several common pitfalls.

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Every day business and technology move forward at a rapid rate, it becomes increasingly important to explore new ways to adapt and grow for the future. Being up to date on the latest technology is important but not enough for you to get the future you want; more important is understanding and anticipating what’s coming next. Future Sight is your guide to that journey. We bring industry-leading experts together to unpack a new way of thinking around the challenges we're facing today that will affect tomorrow. We dig into the issues that they and their industries are facing and break down the need to know actionable approaches and strategic insight that will help plot what's next for you and your business.