Future Skills

40: Seth Godin - On the Future of Marketing and Business

av Future Skills | Publicerades 11/18/2018

We talk to Seth Godin, who is a serial entrepreneur, author, and one of the world’s biggest experts on marketing. Three big takeaways: 1) Start a blog. It’s a great creative medium. Everyone should engage in a creative medium as a long-term investment into their career and personal development. 2) All major industries become rebundled—that is, they become changed from the ground up— about every 10 to 20 years. And finally: 3) Marketing is about creating stories that spread and drive change.

Om Podcasten

The podcast that gives you the business and career skills you need to future-proof yourself. Hosted by Mikael Syding, partner at Futuris, The European Hedge Fund Of The Decade, and Ludvig Sunstrom, author of Breaking Out Of Homeostasis We do 3 episodes: 1) short episode: big idea or practical tip. 2) long episode: in-depth discussions with scientists, businessmen and public intellectuals. 3) medium episode: Experts share their best ideas and how they use them to build skills, companies, relationships, or make money. Guests include: Martin Sandquist, Alexander Bard, Ola Ahlvarsson, Tyler Cowen, Seth Godin, Martin Ford, Dr. Philippa Malmgren, Annie Duke, Barry Schwartz, Erik Townsend, Walter Kiechel, and more...