Digital Transformation 2.0 (ft. author Tim Bottke)
Years after companies spend millions of dollars on digital transformations, their investors ask why there's no return on investment. It’s not that digital transformations are a waste, but that companies haven't designed them to maximize value. They overpay and get no payback. I’ve worked at companies who might fall into that category, so I know the struggle is real!In a fantastic, incredibly useful book that came out in December, Digital Transformation Payday: Navigate the Hype, Lower the Risks, Increase Return on Investments, Tim Bottke, senior Strategy Partner at Monitor Deloitte and Associate Professor for Strategy and Digital Transformation at SDA Bocconi business school—that’s one of Europe’s top B-Schools for all you Americans out there—delivers a provocative new perspective on digital business transformation—using research to get beyond the hype and uncover its real financial payback.This is a book that gives you a legit framework for defining a company’s next digital transformation effort end to end to ensure maximum return on investment and value—and I loved that Tim wrote this book with a very specific audience in mind who know how critical digital transformation is to developing the future state of a company.As always, we welcome your feedback. Please make sure to subscribe, rate, and review on Apple Podcasts, Spotify, Stitcher, and Google Play - and make sure to follow us on Facebook and LinkedIn!