How Google’s Dominance Affects the Future of Journalism (ft. author Ari Paparo)
Send us a text What if the internet as we know it is quietly ruled by one company? Ari Paparo, ad tech insider and author of Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance, joins FUTUREPROOF. to expose how Google quietly cornered the online ad market—and what that means for journalism, business, and democracy. We dig into auction rigging, publisher exploitation, antitrust litigation, and whether anyone can really compete with Google in digital advertising. If yo...