CMO Eric Herzog on The Art & Science of The Sales-Marketing Relationship
On this episode of Marketing Art and Science, I am joined by Infinidat’s CMO, Eric Herzog, for a lively conversation on marketing and business as a team sport, the symbiotic value of a strong sales-marketing relationship, and what Eric believes is the true art of marketing. Our discussion covers: An introduction to charismatic CMO Eric Herzog and how marketing is enabling Infinidat's mission to become the standard in enterprise storage How Eric’s integrated marketing organization fits in to Infinidat’s corporate strategy How the Infinidat customer journey progresses through its MarTech stack The criticality of having purpose when leveraging AI