Deploying AI Responsibly to Offer Relevant and Timely Personalization
In this episode of Enterprising Insights, The Futurum Group’s Enterprise Applications Research Director Keith Kirkpatrick speaks with Kathryn Murphy, Senior VP Product & Design at Twilio, who will discuss customer experience, and in particular, the importance of personalization. The two will also cover the state of artificial intelligence, and how it can best be leveraged not just for personalization, but for smoothing out the customer journey and, in some cases, the employee journey as well.