How Modern Marketing is Enabling Delta Air Lines to Revolutionize Travel
On this episode of Marketing Art and Science, I am joined by Delta Air Lines’ CMO Alicia Tillman for a conversation on how modern marketing is enabling Delta to revolutionize travel globally. Together, we explore the massive impact Delta’s MarTech stack is having on the business and dive into the emerging technologies Delta is deploying that are already profoundly influencing the personalized passenger experience. Our discussion covers: Alicia Tillman's role as CMO of Delta Air Lines and the company's recent recognition for innovation and customer experience at events like SXSW 2024. A discussion on Delta's transformation as a digitally and culturally progressive 99-year-old organization that emphasizes how technology is enhancing passenger and employee experiences Delta's MarTech stack and its influence on brand identity, sales pipeline optimization, and the integration of emerging technologies like AI and IoT to fuel a highly personalized passenger experience. Insights into Delta's future, including its commitment to global connectivity and the implementation of tech-driven initiatives aimed at enhancing passenger and employee experiences while influencing key business metrics. Fail to Fab story, Tillman describes a marketing initiative experiment campaign that did not go according to plan and how Delta marketing transformed it into a fabulous marketing win.