SaaS Pricing — Enterprising Insights, Episode 6
In this episode of Enterprising Insights, The Futurum Group Enterprise Applications Research Director Keith Kirkpatrick is joined by Mark Beccue, Research Director, AI, with The Futurum Group, to discuss the trends in Software-as-a-Service pricing, focusing specifically on enterprise applications that are or are in the process of incorporating some type of analytics-based, predictive, or generative AI. They will cover common pricing models and approaches in use today, discuss the impact AI has on software delivery economics, and will assess how advances in the training of AI models may change the calculus around AI pricing. Finally, the pair will close out the show with the “Rant or Rave” segment, where Kirkpatrick picks one item in the market, and asks Beccue to either champion or criticize it. \\