The Intersection of Martech and PLG (Product-Led Growth)
On this episode of Marketing Art and Science, Host and CMO Advisor Lisa Martin is joined by SingleStore CMO Madhukar Kumar. Tune into this 30 min discussion, as they explore the symbiotic value of a product-led growth (PLG) strategy on sales and marketing, the dynamic blend of creativity and analytics in marketing at SingleStore, and the influence of AI and emerging technologies on the customer experience. Their discussion covers: Madhukar Kumar's career journey, transitioning from a journalist to a developer to a tech CMO. PLG strategies that tightly align sales and marketing and facilitate conversion of customers from freemium to enterprise models. The evolving landscape of MarTech and its impact on modern marketing strategies, including the integration of creativity and analytics. Insights into the use of AI, gen AI, and emerging technologies in marketing and their influence on the customer experience and key performance metrics.