The Tech CEO's Perspectives on Marketing
Observe, Inc CEO, Jeremy Burton, joins CMO Advisor and Host Lisa Martin on this episode of "Marketing: Art & Science". In this conversation, Jeremy shares his CEO-level perspectives and expectations of the marketing function, as he's held several signifiant CMO and CEO roles. He also discusses just how the marketing function differs at early stage companies compared to larger, public companies, and what his expectations are of marketing as a strategic business partner. Their discussion covers: Burton’s journey from software executive to CEO and his extensive experience in enterprise software and marketing. The exploration of marketing strategies in early-stage companies versus large public organizations and the evolving role of CMOs. Insights into marketing integrating the "art" and "science" of marketing to drive revenue and business impact. Practical uses of data and AI in marketing at Observe, including examples of turning challenges into successes with tech innovations.