Thoughts on Future Proofing Organizations in a Post-Pandemic World with PROS Ulrich von Beck

In this episode of the Futurum Tech Webcast – Interview Series, I had the pleasure of being joined by PROS Ulrich von Beck. Ulrich is the VP of pre-sales/strategic consulting for PROS, and our conversation explored where digital transformation is headed, and the role future proofing will play in organizations in our post-pandemic world. PROS provides artificial intelligence-based software as a service offerings that help organizations optimize every shopping and selling interaction, enabling companies to deliver personalizes offers to buyers, at scale, with speed, precision, and consistency. In the last 18 months we’ve seen digital transformation happen on steroids. Organizations have completely rethought business models, technology investment priorities have shifted, and the way we work has changed. So, what do businesses need to do to keep moving forward? Will certain technologies play a bigger role in operational models? That’s exactly what Ulrich and I will be exploring in today’s conversation. The highlights of our conversation centered around the following: What does future proofing an organization mean, and what does it look like, specifically, in an enterprise organization?  The role of AI in futureproofing, and how AI can help organizations move from digital transformation to operating a digital business? While it’s important, future proofing doesn’t happen overnight. We explored challenges customers will have to deal with and thoughts around surmounting those challenges. Organizations are infusing AI into business operations, we explored some use cases and discussed what’s ahead with AI-powered offerings.  We wrapped the show with a conversation about what excites us most about the future of business and what we’re seeing today.

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Futurum Tech Webcast Featuring hosts Shelly Kramer and Daniel Newman About The Futurum Tech Webcast is a weekly podcast/webcast covering the latest in tech news, new products and services from leading technology companies, mergers and acquisitions, regulations and policy, and more. From startups to industry leaders, and from emerging tech to the latest in AI and cyber security, our team here at Futurum Research is covering it. The Futurum Research webcast, led by founders and principal analysts Daniel Newman and Shelly Kramer, also features analysts Fred McClimans, Olivier Blanchard, and Ron Westfall, and they can be counted on to have lively discussions on a variety of relevant, timely topics. You will also find the Futurum Tech Webcast featuring guests from some of the world's most interesting technology companies. Subscribe now and stay connected to this exciting journey into the world of technology and the future of work. For inquiries or more information on the show, please email the Futurum Research team at Follow us on Twitter @FuturumResearch or visit us online at As a reminder, the Futurum Tech Webcast is intended as an informational webcast/podcast only. While publicly traded companies and equities are frequently discussed, the analysts on this show are not in any way offering financial or investment advice.