In this episode of the Futurum Tech Webcast – Interview Series, I had the pleasure of being joined by PROS Ulrich von Beck. Ulrich is the VP of pre-sales/strategic consulting for PROS, and our conversation explored where digital transformation is headed, and the role future proofing will play in organizations in our post-pandemic world. PROS provides artificial intelligence-based software as a service offerings that help organizations optimize every shopping and selling interaction, enabling companies to deliver personalizes offers to buyers, at scale, with speed, precision, and consistency. In the last 18 months we’ve seen digital transformation happen on steroids. Organizations have completely rethought business models, technology investment priorities have shifted, and the way we work has changed. So, what do businesses need to do to keep moving forward? Will certain technologies play a bigger role in operational models? That’s exactly what Ulrich and I will be exploring in today’s conversation. The highlights of our conversation centered around the following: What does future proofing an organization mean, and what does it look like, specifically, in an enterprise organization? The role of AI in futureproofing, and how AI can help organizations move from digital transformation to operating a digital business? While it’s important, future proofing doesn’t happen overnight. We explored challenges customers will have to deal with and thoughts around surmounting those challenges. Organizations are infusing AI into business operations, we explored some use cases and discussed what’s ahead with AI-powered offerings. We wrapped the show with a conversation about what excites us most about the future of business and what we’re seeing today.