Unlocking the Power of AI in Marketing at Boomi
On this episode of Marketing Art and Science, Host and CMO Advisor Lisa Martin of The Futurum Group is joined by Boomi CMO Alison Biggan. Tune into this 30 min conversation to hear about Biggan’s journey to the C-suite, the strategic roles marketing art and data science play in Boomi's global leadership in iPaaS, and the infusion of AI and automation in Boomi marketing. Their discussion covers: The role of marketing in Boomi’s corporate strategy, which is focused on helping customers manage app sprawl, digital transformation initiatives, and solve integration challenges How the Boomi MarTech stack connects people with technology, such as AI-powered chat tool Drift enabling Boomi’s sales development team to give customers a near real-time experience Alison’s marketing breadth and depth as a operationally-focused leader