How to Implement Effective Marketing Strategies for eCommerce Businesses: Lessons from Mike Deluca
In this episode, we hear from Mike Deluca, the President of WestEndMotorSports.com, an eCommerce business selling motorcycle parts. Mike shares the story of the family company, which was almost lost in the 2010s but has grown at a 20% rate each year since he took over in 2017. Mike emphasizes the importance of being an expert, hiring professionals, keeping an option to get out of a contract with service providers, and having a pessimistic optimism when working with vendors. He also shares the challenges they faced when the website and products were built up and how better marketing was instrumental to their success. Don't miss this inspiring episode of business success and insights.During this episode, you will learn about;[01:34] Intro to Mike and his business[03:00] Mike’s Why[04:44] How Mike found his talent in entrepreneurship[06:18] Mike’s approach on taking care of his customers[10:29] A good decision Mike made in his business[16:12] Mike’s advice on hiring service providers[19:48] Optimistic pessimism[23:13] Mike’s experience with hiring team members[27:49] Mike’s #1 KPI[32:10] Mike’s opinion on intentionally networking or masterminding[34:55] How Mike goes all in with business and his family [39:18] What would Mike say to his younger self?[41:04] How to connect with Mike[42:07] Info on Gathering The Kings MastermindNotable Quotes"Problem-solving is what keeps me on track," - Mike Deluca."Having an out clause and being able to pull the plug on them keeps it, it allows you to keep some power, you know? And it allows you to not have to pay for a service set that is not working for you at all," - Mike Deluca."Once you know what your margins and revenue are, to me, revenue is the most important," - Mike Deluca."That's all we're really doing here - we're dealing with people," - Mike Deluca."Yeah, you want to do well financially, but time can't be bought," - Mike Deluca."Just have a little faith. Things are gonna work out better than you think they are, most of the time." - Mike Deluca“His or her 100% might look like you're 85%.” - Chaz Wolfe (Host)“Think and Grow Rich is over a hundred years old and that's one of my favorite books. There's a lot of things that you can pull out from principles, not necessarily tactics, but principles.” - Chaz Wolfe (Host)Let’s Connect!Mike Deluca:Website: https://www.westendmotorsports.com/LinkedIn: https://www.linkedin.com/in/mike-deluca-67952731/Instagram: https://www.instagram.com/westendmotorsports/Facebook: https://www.facebook.com/westendmotorsports2004/Chaz Wolfe (Host): Website: www.gatheringthekings.comFacebook: https://www.facebook.com/chazwolfe/Instagram: