The New Armada AR ONE Ski Boot: What Is It & Who's It For?
For the first time in company history, Armada is releasing a ski boot: the AR ONE. It’s a project that’s been in development for five years, and this release comes with a number of questions, like: why do a boot? And why now? What sort of boot is the AR ONE, how is it different from what’s out there, and … who's it for? We discuss all of these questions and more with Matt Rihm, Armada’s VP of Product, and Bransford Briggs, Ski Boot Product Manager.RELATED LINKS:CARV: getcarv.com (use code BLISTER32)Blister Rec Shop: Boot MechanicsGEAR:30 Ep #327 w/ Boot MechanicsBLISTER+: Get Yourself CoveredBlister Summit 2025TOPICS & TIMES:Boot Mechanics (1:20)Carv (2:11)The New Armada AR ONE (6:37)A “Hybrid Cabrio” Boot (12:40)Matt's Background (14:50)Bransford’s Background (15:34)Development of the Boot (18:10)Heel Hold (21:26)Liner (24:09)Fit (25:30)Instep & the 2nd Buckle (28:33)Redneck Engineering (31:56)Plastic (34:28)Fine-Tuning Flex (39:00)Range of AR ONE Models (44:51)Who’s It For? (49:12)Where to Find Them (52:05)CHECK OUT OUR OTHER PODCASTS:Blister CinematicBlister PodcastCRAFTEDBikes & Big Ideas Hosted on Acast. See acast.com/privacy for more information.