Episode 2: Social Shopping

Gen Z has made shopping through social media an addictive phenomenon. Gen Z Strategists and hosts, AJ and Lilia, break down the generation’s relationship with social shopping, including topics like the power of discoverability, convenience, creator commission benefits, and how your brand can tap into the fun. Contents: 04:56 - Discoverability15:24 - Convenience23:14 - Commission

Om Podcasten

Hosted by Gen Z strategists AJ Pulvirenti and Lilia Souri,  Gen Z on Gen Z provides marketers with insight into the world’s most influential generation from Gen Zers themselves, allowing brands to forge deeper connections and drive business results. This podcast pulls back the curtain on Gen Z’s quirks, consumer behaviors, and unfiltered opinions that impact how they relate to and identify with brands. Your company’s next big move starts here, on Gen Z on Gen Z.  This podcast is brought to you by Movers+Shakers, the creative agency driving cultural relevance for brands, with over 250 billion views across its campaigns and a robust team of cultural connoisseurs dissecting Youth, Culture and Social Media daily.