Episode 4: Nostalgia with Hasbro

As one of the most tech savvy generations, Gen Z is looking to disconnect from their screens and reconnect with what brought them joy in their childhood. Our hosts join Hasbro’s Sarah Madey, Sr. Director of Global Brand Strategy, and Olivia DeLorenzo, Narrative Designer, to explore how nostalgia plays into Gen Z’s modern life. From board games to fashion to music, learn what your brand can do to take part in nostalgia marketing.

Om Podcasten

Hosted by Gen Z strategists AJ Pulvirenti and Lilia Souri,  Gen Z on Gen Z provides marketers with insight into the world’s most influential generation from Gen Zers themselves, allowing brands to forge deeper connections and drive business results. This podcast pulls back the curtain on Gen Z’s quirks, consumer behaviors, and unfiltered opinions that impact how they relate to and identify with brands. Your company’s next big move starts here, on Gen Z on Gen Z.  This podcast is brought to you by Movers+Shakers, the creative agency driving cultural relevance for brands, with over 250 billion views across its campaigns and a robust team of cultural connoisseurs dissecting Youth, Culture and Social Media daily.