Rethinking Ads and Monetization in the Age of AI Search

In this episode, Ardis Kadiu and Dr. JC Bonilla discuss Google's recent rollout of AI Overviews in search results and its implications for content discovery, user experience, and online advertising. They explore the challenges posed by AI-generated summaries, such as the difficulty in distinguishing between factual information and satirical content. The hosts also delve into the potential impact on website traffic and the need for content creators and advertisers to adapt their strategies in response to this shift. Additionally, they touch on the implications for higher education marketing and the importance of focusing on outcomes and storytelling in this new AI-driven landscape.

Om Podcasten

GenerationAI is the groundbreaking podcast designed exclusively for higher education professionals who are keen to navigate the dynamic world of Artificial Intelligence. In a landscape where AI is rapidly transforming how we teach, learn, and engage, "GenerationAI" serves as your essential guide. Each episode delves into the most pressing AI topics, breaking down complex concepts into understandable, actionable insights. Whether you're a marketer, administrator, or tech enthusiast, this show will illuminate how AI is reshaping the academic experience and what it means for the future of education. Join us as we explore the latest news, trends, and developments in AI. From data-driven decision-making to personalized engagement and learning experiences, and the ethical implications of AI in education, "GenerationAI" covers it all. With expert commentary, in-depth analysis, and a focus on practical applications, this show is dedicated to empowering higher education professionals to leverage AI for strategic advantage. "GenerationAI" isn't just about understanding AI – it's about being part of the AI revolution in education. Tune in, get informed, and be inspired to innovate in your educational space with the power of AI.