How Simple Modern Exploded Sales with Target and Walmart Deals
I bet if you walk in your kitchen or around your home you’ll have one of their products. This is one of my absolute favorite interviews to date…I sat down with Mike Beckham, the co-founder and CEO of Simple Modern. You. Don’t. Want. To. Miss. It. You may have seen Simple Modern on the shelves on your local Target, Walmart, or all over Amazon, however, Mike Beckham didn’t dream of a career in drinkware or create a business born out of “passion”. Instead, Simple Modern is the result of strategic, calculated research for a defensible, sustainable, high-quality product that fits a market need. Regardless if your business is in front of space for consumer packaged goods, this 45min will massively benefit your business for life. Tune In to Learn: Why Bigger Isn’t Always Better - Is growing your business always the best strategy? Mike reveals why scaling too fast can be a pitfall. The Escape Velocity of Consumer Goods - What’s 'escape velocity' in consumer goods, and why is it crucial for success? We break it all down. The Real Challenges of Hyper-Growth - Simple Modern experienced doubling revenue (which sounds great in theory) but are there hidden challenges? Mike shares the untold story of Simple Modern’s rapid growth. The Unexpected Benefit of 'First Principles Thinking' - The company swears by 'first principles thinking.' What is it, and how can it revolutionize your business? If you only listen to one podcast episode this week, make it this one! You will not regret it. Chapters: 00:00 - Introduction 02:22 - The Birth of Simple Modern 05:27 - The Growth of Simple Modern 06:29 - Advice for Entrepreneurs 11:14 - The Importance of Customer Acquisition 11:17 - Choosing the Right Product Category 16:33 - Breaking into Retail 21:43 - The Concept of Escape Velocity in Consumer Goods 23:11 - The Importance of Intentionality and Value in Business Relationships 24:38 - The Challenges of Rapid Growth 27:26 - The Importance of Culture in Business Growth 30:52 - Avoiding the Pitfall of Building a Company You Hate 31:40 - First Principles Thinking 32:42 - Building a Business Around Personal Values 34:24 - The Importance of Pivoting and Course Correction 35:14 - The Pitfalls of Arbitrary Goals 35:37 - The Role of Profit and Impact in Business 36:47 - The Challenges and Fears at Different Stages of Business 37:14 - The Responsibility and Opportunity of Success 39:05 - The Importance of Identity Outside of Performance 42:17 - The Value of Entrepreneurial Information 43:00 - Rebuilding from Scratch Connect with us on social media to stay updated on upcoming episodes and exclusive content! Subscribe To The Podcast Here: Apple Podcasts Spotify YouTube Connect With Me: Facebook Instagram LinkedIn TikTok For further business training opportunities visit Founders Organization: https://foundersorganization.com/event/ Order My #1 Bestselling Book “WEALTH HABITS” Here: https://www.candyvalentino.com/book Learn more about your ad choices. Visit podcastchoices.com/adchoices