Scott Belsky: Content Creators, Creativity, and Marketing in the AI Landscape
What is the role of a human content creator in a world with AI generated content? It’s a critical piece of the puzzle, according to Scott Belsky, Chief Strategy Officer and EVP of Design and Emerging Products at Adobe. Lightspeed Partner and Host Michael Mignano for a conversation about the evolution of marketing with generative content, the future of personalization, and overlooked opportunities in the AI landscape. This conversation took place at the Robin Hood Opportunity x AI Summit. Robin Hood is the largest foundation fighting poverty in New York City. The group has invested nearly $3.5 billion over 35 years and Robin Hood supports all five boroughs with food pantries, high-performing schools, job-training programs, shelters and more. The group has a venture-like approach; they scale programs that are working and found new programs to fill gaps. Robin Hood has also announced $1 million challenges for tools using AI to fight poverty. You can learn more at https://www.aipovertychallenge.org/. You don't have to be a non-profit or based in NYC to apply. Episode Chapters(00:00) Robin Hood Opportunity x AI Summit.(00:43) Robinhood: Fighting Poverty with AI(01:42) Scott Belsky on AI and Creativity(02:02) The Impact of AI on the Creative Process(05:16) The Role of Creators(6:28) AI Generated Content on Social Media(9:09) Customers Inspiring Product Development(11:09) The Hyper Personalization of Digital Experiences(15:07) Overlooked Business Opportunities in AI(19:48) How AIs Can Scale SMBs(21:56) Legal Risks with Enterprise Adoption(26:12) Custom Tuned Models Generated From IP(27:44) The Rise of AI Agents(30:22) Why Scott Belsky is An AI Optimist Stay in touch: www.lsvp.com X: https://twitter.com/lightspeedvp LinkedIn: https://www.linkedin.com/company/lightspeed-venture-partners/ Instagram: https://www.instagram.com/lightspeedventurepartners/ Subscribe on your favorite podcast app: generativenow.co Email: generativenow@lsvp.com The content here does not constitute tax, legal, business or investment advice or an offer to provide such advice, should not be construed as advocating the purchase or sale of any security or investment or a recommendation of any company, and is not an offer, or solicitation of an offer, for the purchase or sale of any security or investment product. For more details please see lsvp.com/legal.