0704 – Advertisements / Commercials

2022.12.05 – 0704 – Advertisements / Commercials Advertisements / CommercialsPerhaps one of the main attributes of a radio, tv or movie commercial read is a voice with charismatic qualities. That is one that is trustworthy, interesting and ‘listenable’. Even though the person behind the voice is rarely if ever seen, with a radio advert you have a lot of heavy lifting to do, whereas with the other, more visual mediums, your voice is in addition and often takes more of a back seat to what is being seen on the screen. And that also often affects the style of the script too: whereas radio has to use the voice to communicate almost all of the information (there may be music and sound effects too) and is therefore quite natural, a script for a TV or movie theatre spot fits around the other elements and so the vocal presentation is more staccato – words and phrases rather than full sentences.Understand the old rhetorical devices to help you work out how to read advertising copy. After all, a commercial is trying to persuade you to do something – buy a product, click on a website, visit a location – in a way that politicians going back to the ancient Romans were also trying to persuade you to act or think a certain way. Devices such as:·        The rule of three – when three items are listed as attributes of the product or service.·        Opposites – Such as “So, what would you rather? Keep paying for your car month after month, or buy it outright?” Also, up and down, left and right, this or that ·        Repetition – “We’re number one!” sung three times in the Lays potato chip commercial[1] or “So does Kraft” [2]·        Climax – “He was a boy, then a man, then a father….”·        The basic story arc – The introduction, action, climax, conclusion, and call to action. So, understand the structure of the copy. It’s all on the page, so be a self-direction detective. And think about this, a lot of these devices are used in children’s books and fairy tales so they are almost hard-wired into our brains. [1] The first commercial in this montage: https://www.youtube.com/watch?v=U1qDZ6aGQOg [2] In the same montage from 6m 29s Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

Year THREE of short daily episodes to improve the quality of your speaking voice.Through these around-5-minute episodes, you can build your confidence and competence with advice on breathing and reading, inflection and projection, the roles played by better scripting and better sitting, mic techniques and voice care tips... with exercises and anecdotes from a career spent in TV and radio studios. If you're wondering about how to start a podcast, or have had one for a while - download every episode!And as themes develop over the weeks (that is, they are not random topics day-by-day), this is a free, course to help you GET A BETTER BROADCAST, PODCAST AND VOICE OVER VOICE.Look out for more details of the book during 2024.Contacts: https://linktr.ee/Peter_StewartAudio recording script and show notes (c) 2021, 2022, 2023 Peter StewartPeter has been around voice and audio all his working life and has trained hundreds of broadcasters in all styles of radio from pop music stations such as Capital FM and BBC Radio 1, the classical music station BBC Radio 3 and regional BBC stations. He’s trained news presenters on regional TV, the BBC News Channel and on flagship programmes such as the BBC’s Panorama. He has written a number of books on audio and video presentation and production (see contacts clink above) and presented hundreds of radio shows (you may have heard him on BBC Radio 2, BBC Radio 4, Virgin Radio or Kiss, as well as BBC regional radio) with various formats. He has read tens of thousands of news bulletins and hosted 3,000+ podcast episodes.The podcast title refers to those who may wish to change their speaking voice in some way. It is not a suggestion that anyone should, or be pressured into needing to. We love accents and dialects, and are well aware that how we speak changes over time. The key is: is your voice successfully communicating your message, so it is being understood (and potentially being acted upon) by your target audience?This podcast is London-based and examples are spoken in the RP (Received Pronunciation) / standard-English / BBC English pronunciation, although invariably applicable to other languages, accents and dialects.The 'Peter Stewart' show is perhaps of great interest to those in broadcast voice overs, the broadcast voice, how to start a voice podcast, broadcasting voice training, your speaking voice, breathing technique, and conversational speaking. You may also find it useful if you are searching for information on voice coaching, voice training, voice overs, podcasting, broadcasting, presenting, being a voice over actor and newsreading, audio branding, public speaking, the recorded voice, vocal tips, performance, vocal health education, vocal technique and voice over training.Music credits: all Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/License: https://filmmusic.io/standard-license "Beauty Flow" Kevin MacLeod (incompetech.com)Link: https://incompetech.filmmusic.io/song/5025-beauty-flow Hosted on Acast. See acast.com/privacy for more information.