Owning Digital Transformation: How brands can win the revolution, informed by Microsoft’s own transformational journey

Does your marketing team have the knowledge it needs to cope in a world that is already feeling the disruptive impact of Artificial Intelligence? AI is changing the way marketing happens – and it’s too important to leave to the data scientists.Without understanding the basics of how AI works, you risk misunderstanding your markets, customers and their motivations, argues Ray Fleming, Higher Education industry leader for Microsoft Australia.

Om Podcasten

Marketing today has become convoluted, over-elaborate and confused. Are there excess building blocks in your marketing stack? And is martech stunting rather than driving your marketing effectiveness? Get Simple is a podcast that aims to help marketers claw back the cost of complexity. Each episode we hear stories from the marketing and tech leaders reshaping the way we do marketing - as the battle for time, money and resources increases. The series is brought to you by Simple - the intelligent marketing platform.