How to Negotiate a -Better- Scholarship: State System Spotlight: University of California

Maybe you got some merit-based money from one college, but not from the one you most want to attend. Or perhaps you got a scholarship to one of your top choices but were hoping for more.

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Planning for college? Tune into Getting In: A College Coach Conversation for tips, techniques, and insider perspectives. Hosted by Elizabeth Heaton, a former admissions officer at the University of Pennsylvania, and featuring her fellow admissions and college finance experts from Bright Horizons College Coach, the show shares what colleges are really looking for and how to highlight your hard-won achievements for the best chance at success. New episodes air every Thursday at 4 PM Eastern Time, 1 PM Pacific Time on the VoiceAmerica Variety channel.