Communicating Circular Economy and How to be a Circular Entrepreneur with Katherine Whalen

It’s official! I’m now Dr. Whalen and today we’re celebrating on the podcast by mixing things up a bit from our normal interviews. Lately I’ve been receiving a lot of requests from people who are just getting into the circular economy and want to understand the basics. Recently I had the chance to incorporate storytelling techniques into my approach when I was invited to give a keynote speech at Lund University for an event called Trendspotting Circular Economy. I thought I’d share the talk with you and I hope it will inspire you in how you communicate circular economy.

Om Podcasten

Welcome to Getting In the Loop – a podcast dedicated to exploring how to transform to a more circular society that recognises our planet’s limited resources. Join host Katie Whalen as she examines the challenges facing our current resource use and discovers alternatives to the ‘take, make, dispose’ way of doing things. Each week she interviews circular economy experts about what they’re doing and learning (including Anna Tari of the Circular Economy Club, Ken Webster of the Ellen MacArthur Foundation, and many more). Together we'll uncover what circular economy means in practice and find out what's being done to keep our resources in a loop rather than sent to waste. Find show notes and resources at gettinginthelooppodcast.com. It's time for you to get in the loop!