Data Analysis and Interpretation: Deriving Meaningful Insights with Gail Conn, CEO at PhiPower

In this episode of Getting to Aha!, Darshan Mehta is joined by Gail Conn, CEO at PhiPower to discuss the importance of customer insights for business success; the best practices for designing effective surveys, and what to avoid; and the importance of staying open-minded in your data analysis.

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Businesses thrive by knowing customer insights, because today’s insights are tomorrow's facts. At iResearch we live and breathe insights. And despite searching high and low, we were unable to find a customer insights podcast that answers one of the most important questions in business: why do customers do what they do? So we launched one.