[Greatest Hits] Remember: No Consumer is the Same with Nishat Mehta, President of IRI

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Nishat Mehta, President of IRI, a leading provider of big data, predictive analytics, and forward-looking insights that help CPG, OTC healthcare, retailers, and media companies grow their businesses.

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Businesses thrive by knowing customer insights, because today’s insights are tomorrow's facts. At iResearch we live and breathe insights. And despite searching high and low, we were unable to find a customer insights podcast that answers one of the most important questions in business: why do customers do what they do? So we launched one.