Influencer Marketing vs Celebrity Endorsements with Gil Eyal, Head of Marketing and Innovation at Silverstein Properties

In this episode of Getting to Aha!, Darshan Mehta is joined by Gil Eyal, Head of Marketing and Innovation at Silverstein Properties.

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Businesses thrive by knowing customer insights, because today’s insights are tomorrow's facts. At iResearch we live and breathe insights. And despite searching high and low, we were unable to find a customer insights podcast that answers one of the most important questions in business: why do customers do what they do? So we launched one.