Tailoring Market Research to Brand Strategy with Whitney Dunlap-Fowler, Owner & Independent Brand Strategist at A Touch of Whit

In this episode of Getting to Aha!, Darshan Mehta is joined by Whitney Dunlap-Fowler, Owner & Independent Brand Strategist at A Touch of Whit. They discuss Whitney's aha! journey, insights, semiotics, marketing strategies, and cultural research for businesses and brands.

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Businesses thrive by knowing customer insights, because today’s insights are tomorrow's facts. At iResearch we live and breathe insights. And despite searching high and low, we were unable to find a customer insights podcast that answers one of the most important questions in business: why do customers do what they do? So we launched one.