The Intricacy of Polling with John Zogby, Senior Partner at John Zogby Strategies
In this episode of Getting to Aha! Darshan is joined by John Zogby, Senior Partner at John Zogby Strategies, a full-service marketing and political consulting firm which provides a wide range of opinion research services. They discuss what led John onto the path of polling and opinion research and share insights into the use of online surveys, using qualitative research methods, the transformation of the American dream post-COVID, corporate social responsibility from employers, and more.