The Philosophy of Unleadership with Steve Krull, CEO and Co-Founder of Be Found Online

In this episode of Getting to Aha!, Darshan Mehta is joined by Steve Krull, CEO and Co-Founder of Be Found Online, A strategy-driven, people-focused digital marketing agency connecting brands and humans in innovative ways. They discuss Steve’s philosophy of “unleadership”, why it’s important to let people make mistakes so they can learn from them, and how to decide what to focus on as a business leader. They also discuss how digital marketing has changed since the COVID-19 pandemic and why customer experience should always equal business performance.

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Businesses thrive by knowing customer insights, because today’s insights are tomorrow's facts. At iResearch we live and breathe insights. And despite searching high and low, we were unable to find a customer insights podcast that answers one of the most important questions in business: why do customers do what they do? So we launched one.