Understanding Patient Journeys: The Key to Healthcare Marketing Success with Gitesh Dubal of Nova Spark Ventures

In this episode of @Getting to Aha!, @Darshan Mehta is joined by @Gitesh Dubal, Founder and CEO of Nova Spark Ventures. They explore the significance of curiosity in fostering meaningful conversations, the challenges of extracting actionable insights from data, and the critical need for understanding the patient journey in healthcare marketing. Gitesh emphasizes the role of automation tools in simplifying data accessibility for decision-makers and advocates for a patient-centric approach that leverages insights from patient organizations.

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Businesses thrive by knowing customer insights, because today’s insights are tomorrow's facts. At iResearch we live and breathe insights. And despite searching high and low, we were unable to find a customer insights podcast that answers one of the most important questions in business: why do customers do what they do? So we launched one.