Why Behavioral Economics is More Than the Future of Businesses with Melina Palmer, Founder and CEO of The Brainy Business

In this episode of Getting to Aha!, Darshan Mehta is joined by Melina Palmer, Founder & CEO of The Brainy Business. They discuss Melina’s aha! journey; the intricacies of human psychology within Behavior Economics and business; the contrasting views of behavioral economics and behavioral science; why your tone matters more than what you say; and the different methods of behavioral experimentation within your business, opening you up to invaluable insights. She also delves into her ten-year journey of searching for a career in Behavioral Economics.

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Businesses thrive by knowing customer insights, because today’s insights are tomorrow's facts. At iResearch we live and breathe insights. And despite searching high and low, we were unable to find a customer insights podcast that answers one of the most important questions in business: why do customers do what they do? So we launched one.