Episode #12: Yannick Kpodar, Global Director of Product Marketing at Payfit

In this episode, Yannick and I go deep into all aspects of the product launch process including how Payfit runs their launch tiering committee. 

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Deconstructing the world’s best product launches. Getting to Market gives you an inside look into what it takes to successfully bring a new product to market. In each episode, we’ll chat with GTM leaders about the tools, tactics, and tricks they've used so you can take your own product launches to the next level.